Christina Wissing

Prof. Dr. Christian Wissing

Business Model Innovation & Digital Services

Christian is our expert for digital business models and innovative services.

A Berlin native by choice, he is a professor of marketing at the BSP Business & Law School there and heads the Platform Economy Hub at the Institute for Digital Transformation & Innovation. After many years in management in business, research and consulting, he is also author and editor of numerous specialist books and research papers. As a researcher, author and consultant, Christian helps organisations grow and become more digital: Software rules!

He relies on the "think effectively, act efficiently" approach.