Managing Partner
Social commerce expertise
Verena Fink founded Woodpecker Finch. Before setting up the consultancy, she gained many years of management experience in the retail / e-commerce, media and FMCG sectors. Verena was active in the areas of sales / operations, customer experience / CRM and social media / marketing communication. Most recently, she was operationally active in the management of the German subsidiary of the US retail group QVC, responsible for the customer organization of a global best-in-class company with innovative social commerce strategies. Prior to this, Verena worked for many years in spokesperson roles, including in multichannel retail for the OTTO Group and QVC, in the music TV business for VIVA Media AG and MTV Networks Europe and in the FMCG industry for the consumer goods manufacturer Hengstenberg.
Customer value through artificial intelligence
She stands for digital transformation in marketing, sales and distribution. Through numerous publications and lectures, she is one of the thought leaders in digital transformation and networking in the service economy and digital sales. Passionate about new technology with social guard rails, she publishes books on the pragmatic and responsible use of artificial intelligence. Through these projects, she keeps abreast of the latest developments in IT and innovation culture and startup strategies in Silicon Valley – a good addition to Woodpecker Finch’s consulting work. Her latest book “KI-Projekte – Einfach Machen” (AI Projects – Simply Do It) makes you want to gain your own experience with artificial intelligence, even if you have no prior IT knowledge. In her latest work „Künstliche Intelligenz in der Personalarbeit“ (Artificial Intelligence in Human Resources), she shows how AI is changing collaboration, leadership and decision-making in companies in the long term.
Board functions and industry associations
Verena has extensive experience in digital transformation and is active on numerous national and international committees:
- Member of the Advisory Council of DocuSign, the global market leader for process digitization
- Supporter of the European innovation initiative KI-Park for AI tech leadership “Made in Germany and Europe”
- Involved in CCW – Europe’s largest customer contact platform
- Member of the German Supervisory Board Working Group (ADAR)
- Active member of the federal association DIE KMU BERATER
- Board member of Health-i, the digital health think tank under the auspices of the Federal Ministry of Health
- Member of the supervisory board of Connect One AG
- Partner of the US start-up Quorum AI in the field of artificial intelligence
- Jury member of the German AI Award
- Advisor in the Initiative Offensive Mittelstand to strengthen entrepreneurial SMEs
Working atmosphere and management culture
Verena Fink’s consulting approach is characterized by many years of operational experience in social commerce and change expertise. Training and certifications in agile methods and various approaches to humanistic psychology and systemics, team and leadership development, coaching, conflict management and moderation flow into her work with teams as the basis for a healthy working atmosphere and inspired management culture.
Verena Fink relies on trust in partnerships and stands for precise questions, clear communication and concrete solutions – reliable, pragmatic and application-oriented. She shares her enthusiasm for big, sustainable goals and drives her projects with energy and the joy of enabling.
The book on artificial intelligence in HR work.
Using potential and acting responsibly.
In my new book, I write about the potential of artificial intelligence for working with people in companies.
What does artificial intelligence mean for our jobs and how can an intelligent working culture emerge? How will AI change management culture and who will influence company decisions in the future?
The book on artificial intelligence: making AI projects simple
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