Verena Fink

Verena Fink

Executive Partner

Social Commerce Expertise
Verena Fink has founded Woodpecker Finch. Prior to installing consultation companies, she has gained many years of experience in the trade/e-commerce, media and FMCG sectors. There, she worked in the fields of Distribution/Operations, Customer Experience / CRM and Social Media / Marketing Communication. Her last position was in the management of the German subsidiary of the US QVC Business Group, a global best-in-class company with innovative Social Commerce strategies. Prior to that, she was the spokeswoman of many companies and departments for many years, such as the multichannel trading for OTTO Group and QVC, the music TV business for VIVA Media AG and MTV Networks Europe and the FMCG industry for consumer goods manufacturer Hengstenberg.

Customer Lifetime Value Via Artificial Intelligence
Apart from her position as an entrepreneuse, the expert for Customer Lifetime Value in the field of digital transformation also works in the area of Future Economy and Neuro Science Marketing with start-up projects in San Francisco specializing in AI, Sales Optimization as well as 4.0 solutions.

Passionate about new technology with social guardrails, she publishes books on the pragmatic and responsible use of artificial intelligence. These projects keep her on top of the latest developments in IT and innovation culture and startup strategies in Silicon Valley – a good complement to Woodpecker Finch’s consulting work.

Boards and Branches
Based on her considerable experience, she has been appointed to the Advisory Board of DocuSign, the global industry leader in process digitization. In addition, she is a counselor of CCW, the largest customer contact platform in Europe, as well as Bundesverband E-Commerce and Versandhandel Deutschland e.V. (behv), Bundesverband Die KMU Berater e.V and German Advisory Board e.V. (ADAR). As a board member, she is involved with Health-i, the digital health think tank under the auspices of the Ministry of Health. She is also a counselor for the non-profit organizations TransFair e.V. and World Vision International. She is a member of the supervisory board of Quoram AI, a US start-up in the field of Artificial Intelligence, and she is also its shareholder.

Work Atmosphere and Management Culture
Verena Fink’s approach of counseling is coined by many years of operative experience in Social Commerce and Change Expertise. Trainings and certifications in agile methods as well as diverse approaches of humanistic psychology and systemics, team and management developing, coaching, conflict management and hostings are incorporated in her work with teams as the basis of a healthy work atmosphere and an inspired management culture.

Verena banks on trust when it comes to partnerships and she stands for precise questions, a clear communication and concrete solutions – reliable, pragmatic and application-oriented. She shares her enthusiasm for large, sustainable goals and spurs her projects with energy and a love of enabling.

Verena Fink

Geschäftsführende Gesellschafterin

Ronald Käding

Digital Sales

Lara Künstler

Digital Marketing

Oliver König

Projektmanagement &
User Experience

Stefanie Kormis

Digital Processes

Brad Courtney

Digital Architecture

Filip Gutknecht-Stöhr

Business Innovation Asia

Sandra Hörmann

Change Management
& agile Organisation

Ute Soldierer

Moderation & Coaching

Mika Soldierer

Social Media & Digital Youth Panel

Marija Breger

Communication Design

Tobias Hild

Media Design

Heike Michael

Office Management

Dr. Markus Hellmann

Digital Legal Counsel

Cornelis Gollhardt


Noah Schwartz

Artificial Intelligence/ Quorum AI

Jens Gronek

Social Video