Ronald is our Subject Matter Expert for Commerce. With 36 years of experience in retail, distance trading, online trading and teleshopping, he has a deep understanding of sales and purchasing. Most recently, he was responsible for billions in procurement, sales and programming in the management of QVC. As a target and solution-oriented strategist, Ronald develops hands-on sales, channel and product range strategies as well as sustainable brand positioning together with our clients. With enthusiasm and creative storytelling he shows established companies as well as start-ups how to build up their own USP and “sell properly”. This also applies to brand building and development with celebrities like Harald Glööckler, Jette Joop or Thomas Rath. He draws his untiring energy from motorbike tracks in the Bergisches Land and from Old Boys Blütenstadt football training.