Ronald Käding

Digital Sales

Social Commerce Expertise

Ronald is our Subject Matter Expert for Commerce. With 36 years of commerce experience in retail, distance selling, online retail and teleshopping, he has a deep understanding of sales and purchasing. Most recently he was responsible for a billion volume of purchasing, sales and programming in the management of QVC.

As a goal- and solution-oriented strategist, Ronald develops hands-on sales, channel and assortment strategies as well as sustainable brand positioning together with our clients. With enthusiasm and creative storytelling, he shows both established companies and start-ups how to build their own USP. This also applies to brand building and development with celebrities such as Harald Glööckler, Jette Joop or Thomas Rath.

He draws his tireless energy from motorbike routes in the Bergisches Land and old boys football training.