Early Adopters are Popular Multipliers Early adopters (first-time users) are popular in the marketing departments of innovative companies. Let’s be honest, it’s them to jump on the bandwagon at an early stage, function as multipliers and, ideally, take over several roles from customers via journalists to partners. They provide a use, not only for the field of recommendation marketing, but also with an early customer feedback, which is essential for the enhancement of product and service ideas developed closely to […]